About
I’m a founder, creator, and lifelong experimenter. Right now, I’m building Jeta, a self-care brand, and co-building Ben Fish House, an aquatics business. Along the way, I’m learning everything from product development and branding to content, marketing, and running a real small business. I’m curious about a lot of things: Tarot, spirituality, business, creativity, healing, storytelling, and the strange little things that make life interesting. I don’t believe I have to choose just one path. I’d rather build a life where different interests can connect, become useful, and eventually become businesses of their own. This is where I share what I’m building, what I’m learning, what works, what doesn’t and everything in between.
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