Last month, I did something that felt slightly insane.

I took our product description, fed it into ChatGPT, and asked it to build a competitor. Not a parody. A real competitor. Better features, better positioning, better everything. I told it to be ruthless.

It did!

The output was polished. Confident. Structured like a real go-to-market plan. It named features we don t have. It positioned itself against us. It looked like a threat on paper.