Clark Conrad Pesa

Clark Conrad Pesa

I'm a Growth Marketer at SGEN,

About

I’m a Growth Marketer interested in how products grow, how teams build better digital experiences, and how technology can simplify the work behind them. I spend a lot of time exploring SaaS, websites, product marketing, customer problems, and the systems teams use to manage and scale their digital presence. I enjoy learning from builders, makers, and other people working in tech, especially through real-world experiences, product discussions, and community conversations. Always curious about what people are building, what problems they’re solving, and what actually works in practice.

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W40 Product Update: Localization in the tools you already use

You can now connect content sources to your localization engines in Studio, translate content with your team's glossary, rules, and brand voice, and write translations back to your repositories, CMSs, or help centers.

Connect GitHub, Payload CMS, or Zendesk Help Center, or submit content through the CLI and API. Each source uses the localization engine you choose, with your team's glossary, rules, and brand voice. Product and content teams submit content from their own tools, while the localization team runs the localization infrastructure.

The CLI. Engineers use lingo push to submit source files through the localization engine's configured pipeline. lingo pull writes the completed translations to local target files on the same machine and checkout. Studio lists each submission with its status by language.

The GitHub App. When source files change on the default branch, the app translates the changes and opens a pull request with the translated files. Enable the pull request workflow to commit translations directly to a pull request branch. Require approval before automatic runs, or use /lingo translate to request specific files and languages.

Has anyone actually consolidated their website stack? What happened?

One thing I've noticed with websites is that the stack can grow pretty quickly.

You start with a CMS and hosting, then add plugins, analytics, SEO tools, forms, backups, security, integrations, and other tools as you need them.

What’s the first thing you’d remove from a website tech stack?

Website stacks have a way of growing over time.

You start with a CMS, then add a plugin for forms, another tool for SEO, something for analytics, another for optimization, and suddenly there are more tools to maintain than you expected.

If you had to simplify a website stack today, what s the first tool or dependency you d try to remove?

And what would make you comfortable removing it?

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