About
David Iwanow is a global digital marketing leader with 18+ years across SEO, ASO, paid search, and digital strategy. He co-authored Google Advertising Tools 2nd Edition with O'Reilly and holds a Business Marketing Degree from James Cook University. His career spans Melbourne, Amsterdam, London, and beyond — leading search at Marktplaats (eBay Classifieds), Schibsted as Global SEO Manager across 22 platforms, Danone across 379 digital properties, and Reckitt as Head of Search for 800+ websites including Dettol, Durex, Finish, Nurofen, and Strepsils. In 2026, David re-launched The Lost Agency, bringing enterprise-grade search strategy to clients as an independent consultant. He's a passionate advocate for the search community through conferences, events, and industry interviews.
