DirtyToken

A couple weeks ago, Boris Cherny (the creator of Claude Code) shared a bunch of really useful tips on getting the most out of Claude Code. #1 at the top of the list: do more in parallel. He himself runs 10-15 Claude codes in parallel.

His advice and practice makes sense: coding agents give us the ability scale infinitely. At this point, the only real limiter is our own ability to manage all of these agents.

I posted a random thread on X about the cost of living in the Netherlands. Nothing about what we're building. Just genuine thoughts about life in the Netherlands.

It hit 1M+ impressions. And here's the weird part we got a ton of signups and paid users for Starnus from it. Without ever mentioning the product.

Meanwhile, my "here's what Starnus does" posts? Way less engagement.

This genuinely messed with my head. I'm sharing the actual X post below

Product Hunt is best known for its homepage, a daily leaderboard of the most creative and innovative products on the internet. Makers go all out to win launch day, because that visibility matters. Product Hunt also plays a significant role in how products appear in Google search results.

What surprised us was that AI assistants like ChatGPT were rarely citing Product Hunt in product recommendations.