I chose Apple because it lets me build intelligence into a truly native app experience, instead of layering AI on top as a gimmick. Apple Intelligence helps me make Reference Board smarter in ways that feel useful and natural, especially around search, discovery, and organizing inspiration. Just as important, it lets me do that while staying true to what I want the product to be: native, private, elegant, and deeply integrated across iPhone, iPad, and Mac.
Alternatives Considered
Report