Ella Cooper

Tech Entrepreneur | SaaS & AI

About

The startup journey is what keeps me curious spotting opportunities, validating ideas, and finding a market for new solutions. Mostly interested in the intersection of software, business, and emerging technology.

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Tastemaker

Gone streaking

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•

5h ago

I raised prices by 40% and lost zero customers, here's the exact email I sent

I'd been putting this off for eight months. Every time I opened the pricing page I closed it again. Last month I finally did it 40% across all plans, grandfathered existing users for 60 days, and sent a plain-text email to 312 customers.

Zero churned. Three replied thanking me. One asked why I hadn't done it sooner.

The email wasn't clever. It was four paragraphs: what's changing, when, why (I was honest support load had tripled), and what stays the same. No "exciting news" language, no discount code to soften it.

I'm posting because I see a lot of "should I raise prices" threads and almost no "here's what actually happened" threads. So: what actually happened, with numbers.