Ellie Russell

About

Copy specialist with over eight years of experience working with leading UK and global brands in digital marketing, content strategy, SEO and social media.

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Forums

Is knowing your AI visibility score enough to improve it?

Imagine discovering that your competitor appears in 40% of relevant AI answers while your brand appears in just 10%.

That's useful information, but it raises a bigger question: why is your competitor being recommended more often, and what can you do about it?

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3d ago

What tools do you use for competitor marketing research?

Hey all,

What tools are you using for competitor research across conferences (event marketing), paid, influencers, AI SEO, social and content?

Has anyone measured whether ChatGPT/Perplexity recommend their product?

I tested 10 prompts like "best tool for X" in ChatGPT, Perplexity and Gemini. Our product came up in 2 of 30 answers, and a competitor with less traffic showed up in 14.

Curious how others approach this:

  • Do you track AI mentions at all, or is it too early to matter?

  • Has anything you changed (docs, reviews, comparison pages) actually moved the needle?

  • Is "AI search visibility" a real channel yet, or mostly hype?

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