Emmanuel Chi

During my time in international communities, I got quite a few offers to become a marketing co-founder.

I accepted exactly zero.

Usually, it was because:

So far, I ve come across three types of people:

1. Those who focus entirely on their Product Hunt launch.

2. Those who spread their launches out over time for example, launching on other platforms throughout the month.

3. Those who launch everywhere on the same day which, in my opinion, would be suicide. :D

What s your launch strategy?

If you re launching on multiple platforms, what do you do first?

Pangram Labs ran AI detection on 30,000 front page Amazon reviews. About 3% were AI generated with high confidence, climbing to 5% in categories like beauty and baby products. Nearly three quarters of the AI generated ones were five star. 93% had the "verified purchase" label, so even that badge doesn't mean what people think it means anymore.

The part that got me: real reviews mention weird, specific, slightly annoying details. "The manual was useless but I figured it out." AI written ones glide right past that. They praise smoothly and specifically avoid describing anything a person would actually notice. Once you know to look for it, you start seeing it everywhere.

Feels like the entire signal system flipped. We used to tell people to be suspicious of typos and broken English. Now the polished, confident, well written review is the one worth a second look.

Anyone else noticing this in categories outside beauty and baby products? Curious where else this shows up.