Emmi Sainio

Emmi Sainio

Co-Founder & CMO at Persona

About

Co-founder at Persona, building personalized digital access experiences. Focused on brand, growth, and retention.

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Gone streaking
Gone streaking

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Emmi Sainio

4h ago

Greetings from Helsinki. We’re building something new here

Hello all! I am Emmi, Co-Founder and CMO of Persona. As our launch is approaching this spring, I wanted to hop on here to share thoughts on this crazy journey.

Building a startup has forced me to accept two things:

  1. Most growth problems are actually clarity problems. If people don t immediately understand what you are building, no amount of marketing will compensate for that.

  2. Leadership often means operating at a level slightly beyond your comfort zone and learning to move forward before you feel fully qualified.

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