Fernando Campos

Fernando Campos

Founder @ HiveHQ | TikTok Shop Analytics
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About

Founder of HiveHQ — a profit analytics and automation platform built for TikTok Shop sellers. HiveHQ helps eCommerce brands track real profitability, manage creator partnerships, and scale affiliate-driven sales without juggling multiple TikTok dashboards or spreadsheets. Focused on building tools that help operators make faster, data-driven growth decisions.

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Forums

Nika•

44m ago

What VCs and investors are not looking for in SaaS?

Today, I read a TechCrunch article about what investors are no longer looking for in SaaS, or rather, what to avoid if you don't want to lose their interest.

The red flags were:

  • Too easy to replicate light AI wrappers, generic horizontal tools, basic CRM clones, generic productivity or project management tools.

  • No real depth products where differentiation is mostly UI and automation, anything without proprietary data, surface-level analytics.

  • Becoming obsolete workflow automation tools that coordinate human work (agents are taking over), integrations as a moat (MCP is making connectors a commodity), and "workflow stickiness" products trying to keep humans inside their software.

HiveHQp/hivehqFernando Campos•

1d ago

What challenges are TikTok Shop sellers facing when tracking real profitability?

We ve been speaking with a lot of TikTok Shop operators recently and noticed that understanding true profitability is still surprisingly difficult.

Data often lives across multiple dashboards ads, affiliates, creator performance, and order reporting making it hard to get a clear picture of margins and growth efficiency.

Curious to hear from founders or ecommerce operators here:

What has been the biggest challenge when trying to measure real performance on TikTok Shop?

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