Josh Bersin

Josh Bersin

Global Industry Analyst

About

I am an industry analyst, researcher, educator, and technology analyst covering all aspects of corporate HR, training, talent management, recruiting, leadership, and workplace technology. I was the founder of Bersin & Associates, which then became Bersin by Deloitte. Since leaving Deloitte in 2018 I now lead The Josh Bersin Company and The Josh Bersin Academy, the world's professional development destination for HR. I am a keynote speaker and advise HR teams and vendors in the HR space, and also serve as an educator, thought leader, and personal coach to HR and business leaders around the world.

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Tastemaker
Tastemaker
Gone streaking
Gone streaking

Forums

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21h ago

AI construction is becoming more time-efficient, but testing has to be given deliberate thoughts

Using AI-assisted coding tools, it has become possible to produce an element in minutes that used to take hours in the past.

While being amazing in its efficiency, such approach tends to give you a false impression that the work is done and it's high time to proceed to the next step.

As far as I am concerned, I have come to think of testing as being integral part of the development process rather than something that should come afterwards.

One cannot assume that the feature is done simply because the demo is working fine.

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1d ago

Stop asking users what features they want you to create next

In our year we sent quarterly feedback surveys asking our user base what tools they wanted us to add. We ended up building an analytics dashboard because a dozen vocal customers asked for it.

After spending three weeks building the feature only two of those users opened it more than once. We learned the way that users are great at explaining their daily problems but not so good, at coming up with software solutions.

We changed our feedback process to focus entirely on their workflow instead of looking at feature wishlists. Now we ask them to explain the tedious part of their week or the task that takes them the longest to finish.

This small change gave us an understanding of their real problems. We recently built a CSV export function based on workflow feedback and it became our most used release.

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