
The App need a lot improvement in keeping sustainable fashion in mind. The App should be more promotive which shows brand vision. It is very easy to use but UI need more attractive for the users who believe in sustainable fashion.
Home Page should represent the brand - it must shows what Brand is going to deliver the consumers. Company vision and motto should be visible to the consumer on the home page only. There is a dashboard on the homepage which due to which the App look more like any Finance Management app. Dashboard should be add in the Menu or on the Upperbar on the App.
On the Search Button- it shows only name of the categories which doesn't look more attractive as an user. There should be proper categorisation of the clothes and accessories. Also it should be picturised instead of keeping black background. When we click on the perticular category it shows the picture of clothes again here it should be categorised in proper manner with the names. Eg. Let's take a cotton - there are many types I can see so all these should be comes under only one category and then there should sub categories to it. Also we don't get to know about cloth type untill we click on it. So the name should be mentioned there.
In the post option it is good to see the founders posts but there is also a chat option- which should not be there as founder need a professional team to reply consumers and resolve there issues and clear there doubts. Yes Founder can share there openion and thoughts on the blog. There should be a some option which showcase the thoughts of the founder about slow fashion.
Designers details should add the advantage. So the consumer can choose there own designer according to there work. Designers work need to be shown on the homepage. According to the designers rating they can set the price of the final product.
Few bugs needs to be fix as sometimes designers chat got disappeared. Login issue - User ID and Password section gets blank and it gets difficult to the user to check whether the details are mentioned proper or not.
The sustainable fashion concept is really good. So in keeping world consumer in mind the app should stand apart from the fast fashion industry apps. As most of the people goes to them as the UX/UI makes a lot difference in the industry. More little things can be discussed for the overall improvement for the revolution in the fashion industry.
What's great
sustainable fashion (16)
What needs improvement
complex navigation (9)login issues (7)unclear brand message (4)chat feature not functional (7)
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