Ilai Szpiezak

It s funny how we re all obsessed with building the next big feature.

But tools don t make things special.

Stories do.

Most products obsess over user acquisition.

More traffic. Better conversion rates.

Turns out, growth often comes from something much simpler.

Moments. Retention. Care.

I used to think the hardest part of building a product was building the product.

Turns out, creating superfans is harder.

The real challenge is getting people to love your product: