Our industry charges users a one-time fee to attempt a challenge. Fail once, you lose the fee and pay again. The biggest company in the space makes $25M+/year mostly from people failing and repaying.
We switched to a subscription. Pay monthly, get unlimited resets. Fail? You restart immediately. No extra charge.
Everyone told us we were crazy. "You'll lose money people will just keep failing for $29/month instead of paying $500 every time."
Prop trading is broken. You pay $100 - $500 for a challenge, fail once, lose everything, and start over.
Fondeo replaces that with a subscription: pay monthly, get unlimited resets, and keep trading until you pass.
→ Subscription model with auto-reset on failure — no repurchase friction
→ Built-in AI Coach that analyzes your trades and helps you pass 3.5x faster
→ 24-hour payout guarantee once funded (industry standard is 3–10 days)
→ Up to $200K in trading capital with up to 90% profit share
