Javed Khatri

Javed Khatri

Building Prefer
#242923146 followers3 following
🦄 9 day streak
#4,925Last month
6 KP
>10,000All time
365 KP

About

I have been working on search since 2012, long before anyone called it AI search. Now I ambuilding Visibly, a platform that shows you how ChatGPT, Claude, Gemini,Perplexity etc talk about your brand, then does the work to win the citation. Before this I built Kustard, a digital product studio, and sold it for $2M. I led product at eBikeGo, made the Forbes 30 Under 30 Asia list in 2022, and have spoken at TEDx about building companies from nothing. I grew up in the slums of Mumbai, so I have no patience for vanity metrics. I care about the work that actually moves the number. Here to launch what we ship, hunt products I actually use, and talk about how AI models decide who gets cited.

Badges

Top 5 Launch
Top 5 Launch
Tastemaker
Tastemaker
Veteran
Veteran
Gone streaking
Gone streaking
View all badges

Maker History

  • Prefer
    PreferThe execution layer for AEO
    Oct 2026
    • 🎉
    Joined Product HuntMarch 8th, 2020

Forums

Preferp/prefer-2•

23d ago

What should an AEO tool actually do?

We have spent the last 13 years working in SEO, and as we started working on AEO, we noticed something interesting.

Almost every tool in this space is getting really good at showing you numbers.

  1. Your AI visibility score.

  2. Your share of voice.

  3. How often you are mentioned.

  4. How you compare to competitors.

But users do not really want numbers.

•

20d ago

Prefer - The execution layer for AEO

AEO should not be another dashboard. Prefer works at the execution layer, helping brands understand how ChatGPT, Claude, Gemini and Perplexity talk about them, identify where they are missing, and take action to improve their visibility. Turn AI search insights into action with autonomous agents. Less reporting. More doing.
View more