A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

A tagline is the first piece of content a user will see about your product on the leaderboard. It's so important that you get it right. You should be able to get a really solid idea of what your product is just by reading a handful of words.

In the spirit of forever optimising our taglines, I wanted to do a little experiment:

Hey everyone,

We've added some new things to Pally, and we'd love your thoughts!

• You can now 'star' people, and then Pally will continuously 'stalk' them and let you know if something important happens in their life.

• We've dramatically improved search. Frankly, it now works, before it was awful. If you were let down by this in the past, we'd love you to try again.

  • If you've given access, you can also search over all your iMessages and WhatsApp conversations. I personally love this.

• We have an iOS companion app, so you can use Pally on the go.

• We've added a 'network wrapped' so you can see some cool data about your network and how social you are.

Let's get to know each other, but in a more challenging way Only 3 words to describe yourself.

No more, no less.

I ll go first