Jinji Huang

Lately, after spending a lot of time online, I ve noticed that the way I consume content has changed, and honestly, not for the better.

When I consume content on social media (or through screens in general), I tend to pay less attention, and my attention span feels much shorter.

Okay, this will be very honest, so hopefully, if they read it, they will not kick me out.

With a client from a fintech, we are trying to come up with ideas on how to present a company (tone of voice, type of posts) in the industry, that is "serious".

During today s standup meeting, an idea came up about improving our presence on Reddit (for LLM search visibility and similar reasons).

One of the suggestions was to look for high-karma accounts and possibly buy them to appear more credible when posting and mentioning the product within the posts/comments. It s a tactic, sure, but to me it already feels like it crosses an ethical line. I sometimes worry they can seriously damage a company s reputation.