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"Hi, I’m Joe Williams, a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. I specialise in scaling complex accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Search, and Paid Social. My focus is on building efficient acquisition systems, from feed and account structure through to bidding strategy and full-funnel performance. At Jude Luxe, I lead a portfolio of high-value clients, owning both the commercial direction and day-to-day performance. I work closely with brands to solve growth challenges, improve efficiency at scale, and maximise POAS."
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