We use AI to improve something in the process (mostly to speed up the process).
But whenever I see and suspect that something is generated by LLMs, I feel that the person on the other side has slopped it a bit (and subconsciously I perceive it as "something less").
We launched ThisIsGEO.ai today, and one of the more interesting product problems we ran into had nothing to do with prompts or LLM APIs.
It was this:
What do you tell a customer when you don t have enough evidence yet?
AI search is inherently messy. Run the same question twice and you may get different wording, different sources, or a different brand recommendation altogether. So, when we started building our scoring system, we had a choice:
