Kim McCaffery

I emphatically recommend Forget the Funnel When Claire and Gia say they launched with a mission to “help SaaS leaders get out of the weeds of piecemeal marketing tactics” –– this described me to a T. Forget the Funnel has given me the foundation and language to build strategies that get traction and gain stakeholder buy-in. But the program has also helped me understand the true value of my role...