Kistiñe Sheffield

Kistiñe Sheffield

Marketing & Communications Manager

About

"Marketing & Communications Manager with 8+ years of experience leading brand, communication, and digital marketing initiatives in B2B and technology-driven environments. Currently leading the Marketing & Communications function at indigitall, managing digital strategy, branding and performance campaigns, paid media, and corporate events across Spain and LATAM, while overseeing and developing the marketing team. Previously part of Forward (Telefónica’s media agency), where I executed and optimized large-scale digital campaigns for top-tier clients across display, social, performance, and programmatic channels. Driven by environments where strategy, creativity, and data come together to build strong brands and drive business growth."

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Gone streaking

Forums

How do you avoid getting overwhelmed by the daily launch list?

I love checking out new products but scrolling through the main feed can get exhausting fast. Everything looks amazing in the headline but after opening a few tabs to check out demos my brain just taps out. Half the time I end up closing the browser without testing a single thing because there are just too many options thrown at me at once.

Do you guys have a trick for filtering through daily launches, or do you only drop by when you're looking for something specific?

Lispr now has a free plan and a Pro plan. Here is where we drew the line.

Lispr has been free for everyone since launch. It now runs on two plans, and the way we split them says more about the product than the prices do.

The standard move with a free tier is to cut features. English only. Three languages instead of thirty. The formatting held back as the thing you pay for. The free version gets built to be annoying enough that you upgrade.

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