ksl

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ksl•

4d ago

How do you estimate the value of your audience when selling sponsorships?

I've been thinking a lot about audience monetization lately, especially for founders and indie makers.

Many of us slowly build small but valuable audiences over time:

  • newsletters about startups or AI

  • niche blogs or dev communities

  • SaaS products with engaged users

  • waitlists or early adopter communities

  • founder-focused X / Twitter audiences

At some point sponsorships start to make sense.

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