Marceau André

Marceau André

Founder of Bureau — AI content platform

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Why we built Bureau — and what's coming on April 15th

We've been building Bureau for the past months with a simple goal: give freelancers and solo agencies the infrastructure to look professional and deliver fast, without hiring a team.

Bureau combines AI content production with a white-label client portal. You get 28 expert domains, 17 deliverable formats, integrated invoicing and your clients never see Bureau. They see your brand.

We spent 6 months building for enterprise. Nobody bought it.

We thought we were ready.

Bigger deals. Fewer customers. Better margins. That was the dream.

So we built enterprise features. SSO. Advanced permissions. Audit logs. A whole new pricing tier starting at $2,000/month.

We spent 6 months. Three engineers. One dedicated product manager. Endless meetings about "enterprise readiness."

Nika

1mo ago

How do you decide what features should be free and what should be paid?

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

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