Our AI employees have names. Peter is an SDR, Kavya sells insurance, Arjun is a loan officer, Priya handles renewals.
We did it because customers found it easier to talk about "Peter's pipeline" than "the lead qualification workflow." Teams started treating the agents like colleagues with a job, which made it easier to define what each one owns.
Before I let a model build something now, I ask myself one question. If this tool disappeared tomorrow, could I rebuild this myself?
The answer does not have to be yes. Some things I build are genuinely throwaway, and that is fine. But I need to know which kind I am building before I start, because the two projects need completely different decisions.
