Maria Stephens

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

I have been managing several communities and doing marketing for over 3 or 4 years, and I have noticed a pattern where about 80% of people "test" you to see if you will do things for them for free.

I also notice that people from certain countries tend to do this more often. For example, Central and Eastern Europe + Southeast Asia.

On the contrary, people from the USA and China are willing to pay.

@TwelveLabs is shaping the AI industry. The leading company in video intelligence infrastructure continues to grow and is hiring across the board.