I ve noticed two main narratives in how companies view their competitors.
Either it s a fight to the death approach exactly like what we see between Replit and Lovable (though it seems Replit does more of the provoking ) basically: We speak badly about our competition.
If you re reading this post, it s at least 2 weeks old. I m currently away, and in situations like this, it s better to be prepared.
Here s my process that helps me stay (somewhat) consistent even when I m short on time and not available in real time:
Batch-create evergreen content that can be shared anytime, or content tied to a recurring season or trend. (If you find time while travelling, you can still jump on current topics, but be aware, it might distract you from the trip.)
Prepare your content at least 2 weeks before your trip.
Create at least 4 extra posts beyond what you need. For example, if I m travelling for 9 days, I ll prepare 13 posts, just in case something goes wrong or unexpected travel issues come up.
Set a fixed time to respond to comments (e.g. 9 AM), or block out a time window for engagement, so you don t get sucked into it during the day.
Keep a running file of content ideas throughout the year, including brainstorming sessions with ChatGPT. It ll make content selection much easier in the future.
Hi everyone! We're trying really hard to publish our landing page for our Twitch Extension this week, some work to do on the backend for some link-ups that we want working but otherwise ready to go! What about you?
I'm sharing with you a question that has been on my mind for a while : even if it's often a small impact compared to the IT carbon footprint and especially the global carbon footprint. Do you consider small efforts to be insignificant or can series of small effort, still have results ?
