Mariya Valeva

Mariya Valeva

Fractional CFO for B2B SaaS | Founder

About

There's a point where you just can't wing it anymore. Usually around $2M ARR. When growth is real, but messy. When the business works (but the numbers don't fully add up). When pricing gets risky, hiring gets heavy, and suddenly every "quick decision" starts showing up in your burn. That's where my team and I come in. We take the CFO seat and own your capital plan, pricing, operating model, and forecast, so you can build a company worth buying. Even if you never sell. Over the last 12 years, I've been the right hand to 20+ founders through their scaling years, VC-backed and bootstrapped, across SaaS, fintech, edtech, and agencies. I've scaled B2B companies to $20M ARR, twice, grown teams from 10 to 200+, and built finance from the ground up.

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