Matthew Bickham

Matthew Bickham

Magic Lasso AdblockMagic Lasso Adblock
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The Cost of Privacy: are privacy-first business models sustainable?

Most apps don t make money from subscriptions. They make money from you. Your data browsing history, app usage, personal behaviour is worth cold, hard cash.

We ran the numbers for our app, Magic Lasso Adblock, and here s what we found:

  • Current Subscription revenue per user: $25.50/year

  • Potential Data broker revenue per user: $30+/year

  • Meaning: we could more than double our profit margins overnight by selling user data.

What’s the Best Web Browser in 2026?

We've objectively tested Safari, Chrome, Firefox, and Edge to determine which offers the best:

Speed,

Standards Compliance,

Matthew Bickham•

8d ago

Magic Lasso Adblock for Apple TV - Block ads and trackers in your Apple TV's streaming apps

Magic Lasso Adblock v5.1 now blocks ads and trackers on your Apple TV, enabling you to watch your favourite tv shows with less interruptions while protecting your privacy from in-app ad tracking. This release builds upon our iPhone, iPad and Mac apps, to work seamlessly on your Apple TV, extending protection to streaming video, games, and news apps. All ad blocking is done directly on-device, using a fast, efficient Swift-based architecture that follows our strict zero data collection policy.
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