Miles

1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

This may sound dystopian, but ever since I watched all the Terminator movies, I can t help seeing the parallel:

People are becoming overly dependent on AI and feeling helpless without it. Almost as if AI slowly takes control of our lives.

Hi everyone, my name is Miles. I have 3 years of experience in tech consulting, so naturally I have a passion for problem solving. Me and a friend built a small team about a year ago to address what we felt to be a major gap in the capital markets ecosystem: A tool that helps users build conviction through the investment decisions they make every day. A platform to cut through the noise of finfluencing so users can better allocate their capital.

We're in our MVP phase testing with a small set of beta users. Through feedback, iterations, and maybe even some pivots, we hope to launch our product within the next few months.