Tahir

My team was pretty happy in December. Direct traffic jumped 150% for one of our cloud devtools. Then we actually looked at the data. I wrote about developer marketing metrics back in Nov 2025. A month later, the conversation changed. Suddenly everyone was talking about AI bots showing up as traffic, often from China and Singapore. Docs pages getting hammered. Sessions going up. Very little...

Let’s turn this thread into a place to share our favorite developer marketing examples. I’ll start with a few that stood out to me. Creator and influencer partnerships. Railway has grown reach through creator-led YouTube content that focuses on problems adjacent to what Railway solves. Tutorials like How to Setup Auto Deployment From GitHub walk through common deployment and CI workflows...

We ran a survey to understand what developers look for in technical videos. We shared a short questionnaire with developers and received 100 responses across backend, frontend, DevOps, and data roles. The goal was to understand video length preferences, discovery channels, pacing, and what makes a video useful. Here are the most interesting insights from the responses: • 0% selected the 30 to...

We have been digging into how AI search behaves across different types of content, and one interesting pattern we observed and wanted to share with y'all. AI search performs well when the guidance is interpretive. Advice that a human can adapt, contextualize, and apply flexibly tends to survive summarization and generation. Minor inaccuracies do not invalidate the outcome. Developer workflows...

That's what @fmerian, one of the most active and successful hunters on Product Hunt, shared with us while discussing how developer tool launches work today. Product Hunt works as a repeatable surface when teams launch early and continue returning with progress. An early launch creates visibility, feedback, and a baseline presence on the platform. Each subsequent launch builds on that...