About

I build Positioning Intelligence for brand strategists. Most “competitive research” gives you lists. Strategists need relationships: how each competitor overlaps with your audience, claims, and differentiation. That’s what I’m building at THEO - a positioning intelligence platform that turns messy market inputs into a structured view you can actually use for positioning briefs. What THEO helps you do: - See competitive relationships (not just competitor names) - Work from a consistent framework across the full landscape - Spend more time on strategy and less time on the research grind My background blends startups + strategy + academia

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Maker History

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  THEO GrowthPositioning Intelligence for brand strategists
  THEO 2.0Jul 2025
  THEONov 2024
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Joined Product HuntSeptember 5th, 2014