Nicholas Esposito's profile on Product Hunt

About

"Product Builder at Mews with a background in software engineering (C#/.NET), product thinking, and customer discovery. I build products from problem discovery to production, combining rapid experimentation with strong engineering fundamentals. Passionate about product-led growth, AI-native products, and turning customer insights into useful software."

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Tastemaker

Gone streaking

Forums

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2d ago

Is AI customer support becoming something much bigger?

The more AI customer support projects I work on, the more I feel support is only the starting point. Most teams begin with fairly obvious use cases: answering FAQs, handling tickets, updating orders, or triggering refunds.

That makes sense. These problems are easy to define and the value is easy to measure.

But once the AI is connected to customer data, CRM, billing, product usage, and other systems, its role can become much broader.

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6d ago

Mobile users behaved nothing like desktop users.

We segmented our analytics by device for the first time in April. 60 days of data, roughly 22,000 sessions.

Desktop (14,300 sessions):

Median session length: 8m 40s
Pages per session: 6.2
Trial start rate: 4.1%
Most common entry: homepage

Mobile (7,700 sessions):

p/prodshort

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14d ago

Will brands still need to shoot ads?

I was looking at @Higgsfield and other AI video tools recently.

You can now create an ad without organizing a real shoot. Higgsfield also has tools specifically built to generate product ads from existing assets. A normal shoot means finding a location, people, equipment, then filming and editing everything. Now you can test different versions before doing any of that.

I don't think real shoots are going away, but I can see brands doing a lot less of them.

When would you still choose a real shoot over AI?