Nathan Barry

IMO it's abnormally difficult to take email beyond newsletters to drip campaign or intelligent segmenting. The tools out there seem to require a lot more knowhow than I'd expect compared to design tools and creating smart websites. It's a steep learning curve and therefore resource intensive to either learn it myself or hire people who know what they're doing. Am I alone here? What's the simplest tool out there for getting from newsletter to intelligent customer journeys using email? Is there one?