We check your website every 60 seconds. If we spot a problem, we send an email and an SMS to up to three different contacts. You also get access to a website status page, which your customers can check during outages rather than flooding your support inbox.
This could be your own or working under someone else's startup Mine is probably working on SEO early on when you're first working on your startup. SEO takes time to get going, and if your website is completely new, you can't expect results straight away. Also, you don't need 'paid' tools to get going. I did my initial research with a free trial with SEMrush and then subsidized my results over time with Ubersuggest.