Lalit Sharma's profile on Product Hunt

About

People assume marketing is about being loud, but most of my job is being clear. I've inherited brands that shouted every feature and said nothing, and my first move is always to cut the noise in half. I care about pipeline, sure, but I care more about whether a customer can explain what we do in one sentence. If they can't, the problem is mine, not theirs.

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10d ago

Introducing myself, and the one sentence test I run on every brand

Hey everyone. I'm Lalit, and I work in marketing for B2B SaaS companies.

I've spent most of my career inheriting brands that were built by people who were very good at features and very bad at clarity. They had a full page for every capability, a slide for every integration, and no answer at all when I asked what the company actually did. My first move is always the same. Cut the noise in half. Then cut it again. Whatever is left is usually the real thing, and it's usually been there the whole time, buried under twelve paragraphs nobody read.