Noah Anderson

Noah Anderson

Market Research Specialist
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About

Passionate about understanding markets, customer needs, and competitive landscapes. Data-driven and always curious.

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1d ago

Kept our SaaS free for 18 months. Now that we charge $19/mo, 85% of users are refusing to convert.

When we first launched, we decided to keep the product completely free to build traction and gather feedback. We didn't want a paywall to get in the way of early adoption. For 18 months, we ran entirely on our savings. The community loved us, and we built up a solid user base of about 2,000 active users.

But our runway is getting dangerously thin. So, last month, we introduced a $19/month paid plan to sustain the business. We promised to keep a limited free tier, but users would now have to pay to unlock the core workflows they had been using for free.

We gave everyone a 30-day grace period. That period just ended, and the results are devastating:

  • Out of 2,000 active users, only 300 converted to paid (15%).

  • 1,200 users downgraded to the limited free tier and are now actively complaining in our community forums.

  • 500 users just deleted their accounts entirely.

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