I've been fortunate to work as a revenue architect for one of the most prestigious SaaS consultancies in the world. I saw companies spend hundreds of thousands of dollars on the strategic guidance, planning, and go-to-market support we gave them. But the thing that stuck with me most wasn t just the quality of the work we did. It was how easy these companies seemed to have it. Our clients didn t worry about runway the same way everyone else does. They had it all: access to the best advice and biggest wallets in the industry.
Now I work with scrappy startups, aspiring entrepreneurs, and anxious acquirers everyday. These folks often have great ideas and are working just as hard as my past clients did, but many get stuck because they don t have the institutional capital that allows them to develop and scale fearlessly. Things like:
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