Reka Vig

Reka Vig

Building smart tools. Design + Dev + AI
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About

I build smart tools at the intersection of design, development and AI. Founder of The WOW Studio, where I help brands turn ideas into scalable digital systems — not just pretty websites. Over the past years I’ve worked deeply in Shopify ecosystems, SaaS MVPs, and AI-powered automation tools. Right now I’m focused on building micro-SaaS products, AI assistants, and workflow tools that solve real operational bottlenecks — from ecommerce to manufacturing traceability systems. I care about: • systems over hacks • clarity over complexity • AI as leverage, not hype If it can be automated, structured or improved — I’m probably building it.

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Reka Vig•

10d ago

DevKit - 26 serverless dev tools that run in your browser

DevKit is a collection of 26 free developer tools — all running 100% client-side in your browser. No signup, no tracking, no data leaves your device. Tools include: JSON Formatter, Password Generator, Base64 Encoder, UUID Generator, JWT Decoder, Regex Tester, Cron Explainer, Color Converter, CSS Gradient Generator, Chmod Calculator, Markdown Preview, Text Diff Checker, and 14 more. Built with React, TypeScript, and Tailwind CSS. Hosted on Cloudflare Pages.

Quick question — what image format do you usually export/save to for the web?

Curious about everyone's workflow here.

When you're optimizing images for websites, landing pages, or e-commerce what's your go-to output format?

  • WebP smaller files, great browser support now

  • JPG the reliable classic

  • PNG when you need transparency

  • AVIF the new kid on the block

  • Something else?

I've been building Tinify (launching tomorrow!) and made the deliberate choice to output WebP and JPG skipping PNG entirely because WebP handles transparency AND compresses way better.

Why I built Tinify — and why your images deserve better

Hey everyone

I'm Reka, a web designer and developer running The WOW Studio. I work mostly with Shopify and Webflow stores, so I deal with product images all day, every day.

Here's what kept frustrating me:

Every image optimizer out there follows the same playbook let you compress a few images for free, cap the file size at 5MB, then push you toward a subscription. I get it, businesses need revenue. But it always felt wrong that something as basic as image compression was locked behind monthly fees.

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