savier gudono

Working in marketing for an e-commerce brand means juggling a ton of campaigns at once. Taplink has helped simplify the customer journey from social to store. We use it to segment links for promos, add UTM parameters, and test out different headlines for conversion tracking. It’s way more customizable than most link tools, which allows us to align it with our brand colors, fonts, and visuals. We even added a mini FAQ to help reduce DMs about shipping and returns, which is surprisingly effective.