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Baymard's research puts average cart abandonment around 70%. Most of those shoppers weren't saying no they were saying not yet.
But the cart gives them only two buttons: buy or leave. So they leave, and the intent is gone.
We added a third button: Save for later it moves the item to their wishlist, syncs it to the store's email platform, and follow-ups happen automatically (price drop, low stock, back in stock).
A scan of 192,000+ Shopify stores found only 3.2% run any wishlist at all but among high-traffic stores it jumps to 17.5%. The stores making the most money are ~9 more likely to have one.
Our theory: most merchants think of a wishlist as a nice-to-have widget, while big brands treat it as what it really is a list of named shoppers telling you exactly what they want to buy.
