About
I’m a product marketer who likes working in the messy middle between what a product does and why anyone should care. For the past 7 years I’ve led positioning, launches, and go-to-market for B2B SaaS teams, most recently taking a workflow automation tool from beta to its first $10M in ARR. My work starts with customers. I run win/loss interviews, dig through sales calls, and read more support tickets than I’d admit. That research becomes messaging sales teams actually use, launch plans that hold up the week before release, and enablement that helps reps close. I care about clear writing, honest claims, and getting product, sales, and marketing to tell the same story. Outside work: long walks, too many podcasts, and a running list of landing pages I’d rewrite.
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