About

Part of the team behind Flexprice, helping SaaS founders simplify pricing. Our Product Hunt launch in April turned into a Product of the Day journey that taught us how storytelling builds trust. I love talking about pricing, GTM, and the craft of launching better products.

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Pixel perfection 💎
Pixel perfection 💎
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Tastemaker
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Maker History

  • Flexprice
    FlexpriceUsage-based pricing and billing for developers
    Apr 2025
  • 🎉
    Joined Product HuntOctober 12th, 2025

Forums

Clay vs Apollo vs manual research. What actually works?

I ve been experimenting with different ways to build outbound lists recently.

The usual tools show up quickly.

Clay. Apollo.
A bunch of automations promising endless leads.

And they are useful.

How many of those 47 cold emails your prospect got today were from someone they'd heard of?

Content is your best tool to do just that.
Content allows you to:

Establish credibility

Show you understand their pain
Build a connection before even reaching out
When you post regularly whether it's about industry insights, product use cases, or personal experiences you start warming up your leads before you send that first email.

By the time you reach out, they already recognise you. They re already engaged. They already trust you.

We doubled our pricing and got more paying users

When we launched Starnus our competitors were charging $100+/month. So we thought let's undercut them. Start at $20. Make it a no brainer.

Signups were great. Payments? Almost zero.

Here's what actually changed our MRR:

1. Cheap pricing kills trust

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