Simon Benham

Great combination of comedy and fitness. Not sure how you're running your marketing strategy but I think a partnership with a comedian could work very well for the product, especially a deadpan one like Michael Ian Black.

I like this concept and it is pitched well. I think it's subject dependent, it could be very difficult to attract many of the 40+ reporters for a more niche product, so the difference in coverage for businesses all paying the same fixed rate could be massive. However, you combat this intelligently by offering a sponsored post when there isn't organic coverage, helps with confidence.