1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.

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Question pretty much says it all I'll go first! Campaign: We're a figma-based form building tool and decided to redesign contact forms we found on peoples' websites for free and send it to them. Did it work: No ... absolutely not. 0% response rate, goes down as our worst campaign ever

I have been working on generating offers that are almost impossible to say no to. This is mostly based on what Alex Hormozi talks about in his book but I ve sort of warmed my hands advising founders over the last few years. If you ve got an offer, I can try improving it. There is no catch except that I ll reply to all your current offers with an improved version on coming Monday, 9th Oct.