Simon McSorley

The intent of this post is great, and I love a good job ad. I would say thought that when you are trying to attract people to your business, and you just talk about yourself for 90% of the time, then tell them why they should care, you're not advertising, you're puffing your chest out. If you want people to buy your stuff (or apply to your job) you need to appeal to their self-interests, not...