Think about how you search for tools now. Do you Google it or just ask ChatGPT?
Your customers made that switch too. And the traffic coming from AI recommendations isn't random browsing it's the highest intent traffic that exists. Someone asking "what's the best tool for X" is about to buy.
So when someone asks an LLM for a tool in your category do you show up?
Most founders type their product name into ChatGPT for the first time and feel that quiet panic. Competitors show up. Inferior products show up. They don't.