Sitara Ismail

I've built an email sequence for new signups. Five emails over two weeks. Tips, use cases, a nudge toward the paid plan, a check-in, and a "here's what you're missing."

It works, on paper. People who open the emails activate more, and activation correlates with retention, which is the whole game.

We used to believe every SaaS needed a free tier, but hard to use apps usually lose free signups right at onboarding. Without built-in community templates or direct guidance most people drop off within minutes.

Switching to a short paid trial forces users to have skin in the game making them more likely to walk through setup examples and discover real value.

We ve been working with a developer in Germany for a while and would now like to bring them onto the team full-time.

The problem is that we don t have a German entity, and keeping them as a contractor doesn t really feel right once they re basically working as a regular employee.

Our accountant suggested looking at an employer of record, and G-P is one of the options we re considering so we wouldn t need to set up a company in Germany just for one person.

Has anyone here actually hired someone this way?