Smita Tayaekaew

Smita Tayaekaew

Marketing pro turning idea
#98853622 followers0 following
>10,000All time
8 KP

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Marketing pro turning ideas into impactful campaigns. I specialize in integrated campaigns, content & marketing communications — powered by sharp project management and cross-functional coordination. From concept to execution, I make campaigns that resonate and deliver results

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1d ago

We spent 3 months building an AI feature our users never asked for. It killed our conversion.

Six months ago, our team got swept up in the AI hype. We decided to spend 12 weeks and a huge chunk of our runway building an automated AI assistant into our SaaS platform. We thought it would be the ultimate selling point and double our signups.

Last month, we launched it. The result?

  • Our signup-to-paid conversion rate actually dropped by 15%.

  • Only 8% of active users clicked on the AI feature in the first two weeks.

  • We got 4 support tickets from users saying the new UI was "cluttered" and confusing.

I finally talked to some of our long-time power users to figure out what went wrong. One of them said it perfectly: "I don't want an AI to write my reports for me. I just want you to fix the CSV export bug that I've reported three times."

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