Clay and Apollo market their product extremely well and they are blasted all over LinkedIn and X.

I decided to try both out and Clay is definitely not easy to use. I've heard great things, but as a first time found beginning my lead generation and prospecting phase, there has to be easier tools. The learning curve felt steep to me.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).